And so the worlds collide.
Conservative attack ads fired at Liberal Leader Stephane Dion may end up sideswiping the ruling party after questions were raised about possible breach of copyright laws.
Indeed. The three ads (which can be seen here) each appear to use footage from the Liberal leadership debates which took place last year. According to the Star story, "that footage belongs to a consortium of TV networks which pooled their resources to provide live coverage of the debates" (presumably the copyright of the networks arises under section 21 of the Copyright Act (Canada)). It would appear then that, prima facie, the Conservative ads infringe copyright in the footage (should somebody be entitled to copyright protection just because they plopped a camera in front of some people and pressed "record"? from such questions are law schools essays spawned).
The Conservative response related in the report indicates that the party is, at this point, refusing to say how they obtained the clips. It's raised as a possibility that a Conservative member filmed the debate(s) him or herself from the audience - unlikely, though, since the cameraperson managed to score a killer angle for most of the shots and kept an awfully steady hand while doing so. It's also possible that the party obtained the footage from the "marketing or archival" unit of one of the networks involved - if that's the case, the question of infringement will be a function of whatever license was obtained in respect of the footage.
But as with so many things these days, this is an opportunity to reflect on a larger issue: should there even be a possibility of infringement in situations like this? In Canada, as mentioned above, this appears to be a case of prima facie infringement. American readers are likely thinking "this is a clear fair use example" - except that, as Canadians are wont to forget, we don't have the benefit of a broad and flexible "fair use" doctrine in Canada. Instead, we are yoked with a limited, desiccated "fair dealing" concept. The Copyright Act enumerates certain exceptions to infringement - and if you can't fit yourself into one of them, you've infringed copyright.
As Michael Geist, who is quoted in the Star article, notes, there is a remote possibility that the use of the footage could fall under one of the "fair dealing" exceptions to infringement outlined in section 29.1 of the Copyright Act (Canada):
Fair dealing for the purpose of criticism or review does not infringe copyright if the following are mentioned:
(b) if given in the source, the name of the
(i) author, in the case of a work,
(ii) performer, in the case of a performer’s performance,
(iii) maker, in the case of a sound recording, or
(iv) broadcaster, in the case of a communication signal.
That would be a hell of an argument to make. First, there does not appear to be any attribution in the Conservative ads to the owner of the footage, so the obligation to identify the source has not been met. More fundamentally, however, is the matter of whether this is properly a case of "criticism". If so, I think it would represent a novel expansion of the "criticism" concept. Generally, the criticism has been understood to allow a reproduction in order to enable criticism of the work being reproduced - so, for example, if you're discussing a painting, you should be able to reproduce the painting in the context of your article/essay/whatever, in order to enable the readers to appreciate what it is you're discussing. But in the case of the Conservative ads, they aren't engaged in a criticism of the work which is protected by copyright (i.e., the recorded footage itself), they're engaged in a criticism of a subsidiary element which is itself embodied therein (this "subsidiary element", i.e., the "performance" of Dion and Ignatieff is unlikely itself to be the subject of copyright protection, but I'm open to arguments to the contrary, which if correct would make the hypothetical Conservative position even more tenuous).
Assuming the Conservatives could clear the (high, in my opinion) hurdle that their use in fact constitutes "criticism", question of whether the "dealing" is "fair" would need to be addressed. Per the Supreme Court of Canada's decision in the CCH case, they would then need to satisfy the following tests (see para. 53 of the decision):
(1) the purpose of the dealing;
(2) the character of the dealing;
(3) the amount of the dealing;
(4) alternatives to the dealing;
(5) the nature of the work; and
(6) the effect of the dealing on the work.
Item (1) is really just a reiteration of the question of whether what they are doing constitutes "criticism". Items (3) through (6) would likely favour the hypothetical Conservative argument (being, respectively, minimal, none (or limited), largely irrelevant and none). Item (2), however, could, in tandem with item (1), be fatal to the argument, since the Supreme Court expressly mentioned that "multiple copies of works ... being widely distributed" will "tend to be unfair"; it's an open question whether such an analysis merits application in a digital/broadcast context, but, again on it's face, it doesn't look good for the Conservatives.
Assuming you haven't started bleeding out the eyes from boredom at the foregoing, I'll leave the final word to Michael Geist, who I think get the salient issue exactly right:
"Frankly, it should be beyond doubt that they should be able to use short clips of these kinds of public political events that should fall under a fair use doctrine. I think it's unfortunate that under Canadian copyright law there is some level of uncertainty."